Marketing and Communications

About Centrala

Centrala is a non-profit organisation established in 2009, dedicated to promoting inclusion and

wellbeing for Central and Eastern European communities in England. Using arts and culture, we foster

social integration, mutual respect, and cohesion between diverse cultural groups. Centrala’s activities

span visual arts, music, community development, research, health innovation, and international cultural

connections.

Job Summary

We are seeking a creative and committed Marketing & Communications Officer to join our team. In this

part-time role, you will lead Centrala’s digital presence, manage communications, and promote our arts,

music, and community programmes. You will play a key role in raising awareness, engaging audiences,

and communicating the impact of our work locally, nationally, and internationally.

Key Responsibilities

Social Media & Communications

Develop and deliver a communications strategy to raise Centrala’s visibility across key social media

platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok).

Create, curate, and publish engaging multimedia content (text, images, video) tailored to our

audiences.

Build and manage an active online community, fostering meaningful engagement and dialogue.

Monitor, evaluate, and report on communications and social media activity using analytics to

improve reach and engagement.

Manage targeted campaigns, including paid advertising, to promote events, exhibitions, and

workshops.

Write press releases, blog posts, and news updates for Centrala’s channels.

Work collaboratively with the team to ensure all communications reflect Centrala’s values and

objectives.

Build and maintain relationships with media contacts, influencers, and key partners.

Marketing, Design & Event Promotion

Produce promotional materials including flyers, posters, and brochures.

Liaise with printers and suppliers to ensure materials are delivered on time and to a high standard.

Manage Centrala’s event listings across platforms (Shopify, Eventbrite, social media).

Coordinate marketing campaigns for events, exhibitions, and community projects.

Maintain and update Centrala’s website content.

Create and distribute newsletters and e-communications.

General

Keep up to date with trends and best practices in digital marketing and communications.

Undertake additional responsibilities as required to support Centrala’s programmes and strategic

goals. Person Specification

Essential

At least 3 years’ experience in marketing, communications, and social media management.

Strong copywriting and visual storytelling skills with a flair for creative communication.

Proficiency in social media management tools, scheduling platforms, and analytics (e.g., Meta

Business Suite, Hootsuite).

Demonstrable design skills and experience producing marketing materials using Adobe Creative

Suite, Canva, or similar tools.

Experience managing multi-channel campaigns across web, social, and print.

Strong organisational skills, attention to detail, and ability to manage multiple priorities effectively.

Excellent written and verbal communication skills.

Ability to work both independently and collaboratively within a small, creative team.

Commitment to Centrala’s mission, with enthusiasm for arts, culture, and social impact.

Desirable

Experience working in the arts, cultural, or non-profit sector.

Experience with content creation such as video editing, photography, or audio production.

Familiarity with email marketing platforms (e.g., Mailchimp) and website CMS (e.g., WordPress,

Shopify).

Basic knowledge of SEO and online advertising strategies.

Values and Beliefs Underpinning Our Work

Our work at Centrala is grounded in values that reflect who we are and guide everything we do. These

principles shape how we deliver our mission, build partnerships, and create a working culture rooted in

respect and purpose.

We are committed to social integration, bringing together diverse audiences through art, dialogue and

shared cultural experiences. We believe in fostering understanding and connection, celebrating the

richness of all communities, and ensuring their cultures and heritage are valued and visible within

British society.

Our working culture is built on the following values:

Equality & Diversity — recognising that diversity strengthens our organisation and communities.

Inclusion — ensuring everyone feels welcomed, respected and able to participate.

Collaboration — working together through shared responsibility and mutual support.

Communication — promoting openness, honesty and respectful dialogue.

Integration — celebrating the cultural and social contribution of all communities.

Fairness, Transparency & Accountability — underpinning everything we do.