Communications Manager

Communications Manager

The Communications Manager is a key role in the planning and delivering of high quality, integrated internal and external communications to increase awareness of and drive engagement with The Children’s Trust, as part of the Fundraising and Communications Directorate. Working alongside senior colleagues in marketing, media and digital, the role helps ensure our communications are well planned, effective, aligned and consistent, using insight and evaluation to demonstrate impact. 

Consistency of Brand and Messaging, content and story gathering

Build relationships with staff, volunteers and families, telling the stories of The Children’s Trust, to be delivered through a number of channels and who can, alongside celebrities, become ambassadors for the charity

Drive consistent use of The Children’s Trust key messages across all communications channels

Work alongside the Senior Marketing Manager to keep style guidelines updated and refreshed on a regular basis

Work with the Senior Media and Communications Manager to ensure communications collateral is regularly updated, particularly where children and families feature, ensuring it is in line with the charity’s consent process

Work with the creative team to ensure brand guidelines are refreshed and updated and that there are toolkits and templates available to wider staff

Assist withthe creation and production of key reports e.g. Quality Report, Annual Report

External Communications

Work with the Senior Media and Communications Manager to assist with The Children’s Trust press office function, including being part of an out-of-hours press office rota during key periods

Support a programme of proactive public relations and communications campaigns across a range of media channels, driving awareness of the charity to target audiences

Support the Head of Marketing and Communications with issues and reputation management

Help to quickly develop appropriate strategies for responding to a wide range of issues and incidents, whilst liaising with other stakeholders to create and publish the required collateral

Work with internal stakeholders to identify and create stories and content that supports internal and external marketing and communication activity

Support the organisation’s approach to volunteer and alumni engagement

Support the Digital Manager with creating content for and updating The Children’s Trust website and The Children's Trust school website

Oversee the consent process for work with families ensuring that images and information on the children and young people we support is in line with The Children’s Trust policies and procedures.

Internal Communications

Be part of a core team to plan and implement an internal communications programme across the charity

Ensure messages and information is developed and shared appropriately across the organisation

Monitor key issues and provide guidance and counsel on staff engagement and communications, external communications content in support of agreed projects and objectives  

Work with the Senior Media and Communications Manager and Head of Marketing and Communications to draft internal communications across the charity’s internal communications channels

Work with wider directorate to evaluate success of existing internal communications and develop new ideas 

Oversee content planning and updating and supporting colleagues to manage their areas on our staff intranet The Loop

Marketing and Communications Management

Work with fellow managers in the team (currently Senior Media and Communications Manager, Senior Marketing Manager and Digital Manager) to lead the development and implementation of marketing and communications strategies to support the delivery of The Children’s Trust’s strategic objectives

Conduct monitoring and evaluation to demonstrate the impact of the team’s work

Provide strong project management for communications projects and campaigns, ensuring work is delivered efficiently, collaboratively and to a consistently high standard

Develop strong relationships, internally and externally, and role model this to wider members of the department and directorate

Fundraising Communications / Income Generation Communications

Work with fundraising and retail colleagues within the directorate to plan, execute and evaluate communications campaigns which supports income generation, in line with the fundraising objectives of the charity

Support the Digital Manager with creation and distribution of marketing emails and creation of reports

Business Development – working with the team to support campaigns which support the business development objectives of the charity, to promote support the department with its stakeholder engagement to professionals and parents.